Turning A Hobby Into A Business

I love my studio!
I love my studio!

It felt somewhat daunting to carry out my big idea of turning a small barn on our property into a pottery studio, but I have had a lot of fun along the way making a dream into a reality. I have discovered that a lot of small steps can add up to a big accomplishment, and that is how my pottery business was born.

When I first had the idea to make pottery, I had no plans to turn it into a business. Our family had moved into an old farmhouse with an empty barn, and with the enormous support of my handy husband, we decided that the barn provided an opportunity to create a studio. I always liked making crafts and enjoyed working with clay, but it is a difficult medium to use if you can’t fire the clay into pottery. So I bought a used kiln, a few bags of clay, and a how-to book for beginners. My focus was on setting up a hobby studio on a small budget and figuring out how to fire a kiln. My first pieces were pretty awful, but I paid attention, took some notes, and then made more work.

After a while I needed a way to pay for my somewhat expensive hobby. My kids were school age, and summer camps were expensive, so I had the idea of bringing camp to us. Clay Play Studio Art Camp was born on a shoestring and with no grand plan beyond the first summer. It started as a fun idea that would incorporate my love of clay with my love of teaching, but little by little it has grown into an established program with a full time assistant. Many campers return year after year into their teens, and I am proud to say that I fill up early each summer.

Inside of the studio I have a big table my husband built for me to do my hand-built pottery.
Inside the studio I have a big table that my husband built for me to do my hand-built pottery.
My older daughter during one of the first summers of Clay Play Studio Art Camp.
My older daughter during one of the first summers of Clay Play Studio Art Camp.
My younger daughter with her clay creation at clay camp.  It lives in our kitchen and holds yummy things.
My younger daughter and her clay creation at clay camp. It lives in our kitchen and holds yummy things.










Two years ago I started my online Etsy shop. It felt like a monumental task before I started, but as I took the steps to make it happen, I was surprised by how easy it was. The financial investment was so small that I felt compelled to give it a go.   I still have a lot to learn about how to photograph my work, how to describe the pieces, and how to ship, but it has been so exciting and so much fun to learn. Previously I had been selling my work on a very small scale locally, so it still amazes me that I am now shipping my work around the world!

Most recently I took a step out of my comfort zone to develop this website. Believe me, I am about the furthest thing there is from a techie. In my household I am better known for messing up the computer than for making it work. The idea of building a website by myself seemed like a tremendous task. I have been surprised that it has been easier than I thought it might be, and as I take on the endeavor piece by piece, my site is taking shape. The other day I even figured out how to add a plug-in and create a widget, two bits of terminology that I never heard of until a few weeks ago. Now readers can sign up to subscribe to receive future blog posts!

Many years ago when out on a walk through the Vermont hills with my dear college friend, Grace, she said to me, “walking is so easy, you just put one foot in front of the other.”   I was chugging along on that walk, and it didn’t feel so easy in the moment, but it made sense then that just one step at a time added up to a significant walk. “One foot in front of the other” has turned into one of my self-talk mottos for how I approach my life, as each small step I take leads me towards a bigger goal. When I first got the idea to make a studio at home, I could not have envisioned how my desire to make some pottery for fun would have impacted my life so much today. By pushing myself to take each next step, even when it has felt a bit overwhelming, I have experienced one of the most satisfying accomplishments of my life. As my children could tell you because they have heard it so many times (possibly to their annoyance): “It is better to do something than nothing at all”.   When new ideas came to me, I could have done nothing, but all of those times that I did one more thing added up to turning a hobby that I loved into a successful business.

Getting pottery organized for a fair outside of the studio.
Getting pottery organized for a fair.